Shelter #NoHomeKit
Home means everything in football. And in a time where 185,000 households have been made homeless since the start of the pandemic, ‘home’ has never meant so much.
#NoHomeKit invites teams, players and fans of football alike to ditch their home shirt for their away or third shirt on Boxing Day, a day where the meaning of ‘home’ is as central as ever.
With over 300 teams signed up, from the Premier League to the Vanarama League, and partnerships with brands from Puma to HSBC, #NoHomeKit seeks to raise awareness and drive donations to Shelter in a time it’s needed most.
CASE STUDY
LAUNCH FILM
Online Away Kit Challenge
Hundreds of fans, clubs and celebrities from Sadiq Khan to Sporty Spice took part in our online challenge.
#Nohomekit OOH
CREDITS:
ECD: Steve Howell
Creative Directors: Josh Pearce & Sean Johnson
Creative: Eve De Haan
Strategy Director: Mark Lloyd
Account team: Melissa Robertson, Dan Cunningham, James Tadros
Producer: Emily Mules
Film Director: Pete Banks at Kode Media.