pitch win
SECRET WEAPON
Optimum Nutrition x McLaren
Social, Online Global Campaign
Off the back of winning the 2024 Constructor’s Championship, many wondered what McLaren’s new secret weapon was. Was it new engineering? Was it some sort of secret technology developed in the secretive Technology Centre? No, it was the people that power the team, powered themselves with brilliant nutrition and the man who makes all their nutrition needs… Blake The Shake.
SHAKING UP
Content Series
Credits:
Agency: Dark Horses
Client: Optimum Nutrition
Senior Creative: Eve De Haan
CCO: Steve Howell
Illustrations: Eve De Haan + Yuriko Ui
Account Management: Nancy Barrett, Catrin Kite
Planner: Cristina Diago
Head of Production: Andy Walsh
Director: Luke Brookner at Sticker Studios