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Secret Weapon

 

OPTIMUM NUTRITION X MCLAREN RACING 

Off the back of winning the 2024 Constructors Championship, many wondered what McLaren’s secret weapon was. Was it new engineering? Was it some sort of secret technology developed in the secretive Technology Centre? No, it was the people that power the team, powered themselves with brilliant nutrition and the man who makes all their nutrition needs… Blake The Shake.

 
 

Accompanying the hero film is a 5 part content series featuring Oscar Piastri and the McLaren pit crew discussing the weird and wonderful in a localised race based interview format.

 

Creds:

CREATIVE: EVE DE HAAN
CCO: STEVE HOWELL
ACCOUNT MANAGEMENT: NANCY BARRETT + CATRIN KITE
PRODUCTION: ANDY WALSH
DIRECTOR: LUKE BROOKNER @ STICKER STUDIOS