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The Ascot You

The Ascot You

Pitch win and 360 campaign as creative lead.

 

In the build up to Ascot Racecourse’s flagship meeting, Royal Ascot, we launched the racecourse’s new campaign, focusing on the transformative feeling that attending one of their year-round events can have.

Featuring across TV, print and online, “The Ascot You” shows various everyday characters going about their everyday life, only dressed and acting like they do when they visit Ascot Racecourse. The stark juxtaposition between their normal situations and the elevated elegance of the race-goer brings to life the idea, “There’s you you, then there’s the Ascot You.”

 

PRINT 2024

 

 

2023 CAMPAIGN

Social - 4 15s vignettes

Print 2023

 
 

Radio

Creds 2023:
Creative: Eve De Haan
ECD: Steve Howell
Strategy Director: Mark Lloyd
Account Director: Tia Sackett, Catrin Kite
Agency Producer: Charlie Hurlock
Director: Daniel Liakh
Film Production: Spindle
Photographer: Carla Guler
Photography Production: A&R Creative

CREDS 2024:
Creative: Eve De Haan, Josie Beaumont
ECD: Steve Howell
Strategy Director: Viv Bowdler
Account Director: James Tadros, Kassra Kay
Agency Producer: Leah Wattley
Photographer: Carla Guler
Photography Production: A&R Creative