Nissan X Osaka X Guardiola

Naomi Osaka X Pep Guardiola X Nissan Ariya

Two of the world’s most famous sportspeople feature in the brand new global campaign for Nissan’s all-electric crossover, the Nissan Ariya. Featuring multiple tennis Grand Slam winner, Naomi Osaka, and Manchester City’s manager, Pep Guardiola, the campaign draws parallels between the multi-dimensional traits of both these sportspersons and the Ariya itself.

Created under lockdown restrictions, the entire campaign was pieced together using existing footage from Instagram, the US Open and the documentary 'All or Nothing', brought together by a Japanese soundtrack & bespoke animations, to create a set of films without the need for a shoot.