Just Eat Takeaway.com X EURO 202: pitch win & S&E campaign
Signed, Sealed, Delivered
Just Eat Takeaway.com sponsorship of EURO 2020 included this year’s player mascots. Sadly, Covid meant that these kids couldn’t walk onto the pitch with their dream players.
So we decided to give them the day of a footballer instead.
We genuinely surprised them at home with their player mascot kit, and whisked them away the next day to the Johan Cruijff Arena on an official Just Eat player bus. Once at the arena, we treated them to all the perks of being a footballer. From press conferences and signings, to kit photoshoots and a big ol’ team bus, they truly had the day of a lifetime.
This content rolled across all JET and UEFA channels across EURO 2020.
Some beautifully captured BTS
Credits:
Client: Just Eat Takeaway.com
Agency: Dark Horses
Creative: Eve De Haan
Creative Directors: Sean Johnson, Josh Pearce
Account team: Harry Gayner, Kitty Hall
Production: Mr Frank Amsterdam, Emily Mules
Director: Joao Retorta
Photographer: Sophie Hemels