pitch win
THE ASCOT YOU
Royal Ascot
TV, OOH, Print, RadioIn the build up to Ascot Racecourse’s flagship meeting, Royal Ascot, we launched the racecourse’s new campaign, focusing on the transformative feeling that attending one of their year-round events can have.
Featuring across TV, print and online, “The Ascot You” shows various everyday characters going about their everyday life, only dressed and acting like they do when they visit Ascot Racecourse.
The stark juxtaposition between their normal situations and the elevated elegance of the race-goer brings to life the idea, “There’s you you, then there’s the Ascot You.”
Credits:
Agency: Dark Horses
Client: Ascot
Creative: Eve De Haan, Josie Beaumont
CCO: Steve Howell
Designer: Yuriko Ui
Account Management: Tia Sackett, Catrin Kite
Planner: Mark Lloyd
Producer: Leah Wattley, Andy Walsh
Director: Daniel Liakh at Spindle
Photographer: Carla Guler