Post Office - The 12 Week Savings Challenge
The Brief
Post Office are launching a brand new, monumental campaign across the UK called The 12 Weeks Saving Challenge. Given nothing but the name, we were tasked to come up with an entire campaign. From visual identity to acquisition comms, we were given relative freedom. Post Office wanted something young, accessible, and completely off brand. So we came up with the Bandersnatch of saving money… being an Impulse Saver, or an Impulse Spender.
The Comms
Visual Identity
tbc