FIFA Pitch: B2B Brand partnerships for Qatar World Cup 2022

Mood video focusing on a brand partnership between Fifa and Verizon:

That wherever you are, Verizon connects everyone around the world in those incredible football moments.

(password is marmite)

Deck Build, Art Direction & Copy

We were tasked to create a new look and feel for all of FIFA’s brand partnership toolkits. We were also told it had to be an animated deck, which we did ourselves using After Effects and Keynote. We also tried to inject some tone into the dry figures we had been provided with.

Partnership ideas

We were also tasked with coming up with creative around the partnership around FIFA and Verizon. We created V(erizon)IPs, a scheme where anyone with Verizon would get extra benefits in association with the World Cup, both in Qatar and at home.