The NHS Charity Cup:
Celebrity E-Sport Tournament
Promote and create a celebrity e-sport tournament to raise money for NHS Charities in 5 days during the start of the Covid-19 pandemic. The initiative raised thousands for ‘NHS Charities Together’ by bringing together celebrities from Ben Stokes to Paddy McGuinness in an online charity drive.
Client: COVID-19 Urgent Appeal.
Agency: Dark Horses
ECD: Steve Howell
Creatives: Eve De Haan, Stella Jonikaite
Director & Editor: Rob Sanderson