THE NEXT IN LINE
Mitre Ultimax 30th Anniversary
OOH, Print, SocialThe Mitre Ultimax is the ultimate cult classic, seen at the feet of iconic players in the late 90s.
For the thirty year anniversary, we relaunched the Ultimax with the sons and granddaughter of three iconic 90s players, revealing the next generation of an iconic cult classic.
Raphaella Wright-Phillips, Jacob Fowler, and Ruben Butt star in beautifully captured, 90s style photography by Karis Beaumont. The campaign was a huge success, with the new ball selling out in under thirty minutes.
Featured in Soccerbible, Versus, FourFourTwo and more.
Credits:
Agency: Dark Horses
Client: Mitre
Senior Creative: Eve De Haan
Creative Directors: Sean Johnson, Josh Pearce
Designer: Jordan Dicks
Production: Andy Walsh, Leah Wattley
Account Management: James Tadros
Photographer: Karis Beaumont