NEUTROGENA - INTEGRATED CAMPAIGN

Beauty products make very outdated advertising - pretty women in front of mirrors, ‘glowing’. Brands don’t celebrate every person’s skin or focus on the skin-deep benefits.

Idea: Your skin is beautiful. A simple but effective line that sums up what Neutrogena is all about: celebrating everyone’s skin - beyond just the surface level. We’ll create an integrated campaign by creating personal art from each individual’s unique skin.

Interactive Experiential

We’ll set up an interactive billboard which scans your skin art and projects it onto the board right in front of your eyes.

Printed Art

We’ll post large OOHs of real printed skin art - with the simple and sweet tag - your skin is beautiful.

Changing Skin

Some of the OOHs will be changing through different skin pieces.

Neutrogena Tees

We’ll sell t-shirts that are personalised to your personal skin art.

Neutrogena X Tate

We’ll also set up an exhibition at Tate Lates which show different artistic pieces from the campaign, with information on each person.

Neutrogena 2

NEUTROGENA - INTEGRATED CAMPAIGN

Beauty products make very outdated advertising - pretty women in front of mirrors, ‘glowing’. Brands don’t celebrate every person’s skin or focus on the skin-deep benefits.