pitch win
LIGHTS OUT
JORDAN X PSG
PRINTParis is the epicentre of football, where the streets are the king of the game.
To celebrate PSG’s historical double win on the bounce for the UCL 2026 final, we recreated the iconic Jumpman logo with PSG fans in the streets of Paris.
The print has since been used to create merch, and the image has been heavily featured in press across Europe.
Credits:
Agency: Ultra
Client: Jordan
Senior Creative: Eve De Haan
CD: Toby Burnett
Client Services: Claire Whyman
Producer: Vanessa Laura Brown
Photographer: Mr Fifou