pitch win
IT’S ALL KICKING OFF
BARCLAY’S WOMENS SUPER LEAGUE
TV, Print, OOH, SocialIn its biggest awareness driving campaign ever, the FA used the start of the 2021/22 Barclays Women’s Super League season to focus on the growth of the women’s game.
We wanted to move away from it being a league that people feel they should watch out of a sense of obligation, to making it an active choice because of the high-octane passion, skill and electrifying entertainment value.
By enlisting its biggest stars, the film showcases the competitiveness of the Super League.
Accompanying the film was the new brand platform ‘Unstoppable’ which would be used for the next two seaasons to show the unstoppable rise of the sport.
Creative: Eve De Haan
Creative Directors: Sean Johnson, Josh Pearce
Strategy: Matt Readman
Account Management: Kitty Hall, Caroline McCulloch
Production: Emily Mules, Andy Walsh
Director: Cassie Brooksbank at Great Guns