Heinz Soup of the Day - Good to be Home
The task:
Reposition Heinz Soup of the Day as a homemade-tasting soup for families. With Heinz being an ambient soup with a clean list of ingredients, we used a real-life feel to show just how close it tastes to home cooking , and how easy it is to prepare.
The work:
With very tight budget restrictions, we came up with a sweet idea surrounding a teen coming home to his mum, and feeling at home from the delicious taste of Heinz soup.