FORD

We have worked on Ford at both GTB and at Rapp/AMV.

The Task

How would you promote the latest range of Ford cars as your go-to 24/7 vehicle that gets you everywhere?

The Work

We decided to focus on places like Iceland and Norway, where your 24/7 routine is slightly different from the rest of the Europe as you can face up to 24 hours of darkness.
We wanted to show how the Ford range of cars can handle the toughest weather conditions whilst still helping locals to carry on with their lives, by following their stories in the new Ford Ranger Black.